Title: Family Audience Market Research Intern
Department: Museum Education and Lifelong Learning
Supervisor: Director, Museum Education and Lifelong Learning
Hours: Flexible schedule, 10 – 16 hours per week. Includes some weekend work, but most hours will be scheduled between 8:30 – 5, Monday – Friday.
Timeframe: Spring, 2014 (January – May)
Status: Unpaid. (A limited number of stipends are available to students from communities of color who are underrepresented in the Society).
Location: Minnesota History Center
Project Summary: The Museum Education and Lifelong Learning Department connects diverse audiences with history through a variety of engaging learning experiences and public programs at the Minnesota History Center and throughout the state. This position will assist department staff in developing a business and marketing plan for programs that serve family audiences. Work will include collecting and analyzing data on current MHS programs identified as serving the family audience; developing a profile of target market segments and sub-segments; surveying market competition; recommending areas for MHS product differentiation; and assisting in the development of a marketing strategy. The candidate will be part of team of energetic museum educators, program specialists and managers who are themselves developing new skills in business and marketing planning.
Ideal degrees: Marketing, business, sales, education; consideration will be given to applicants in related fields.
- Excellent organization skills.
- Strong written and oral communication skills.
- Ability to work independently and in a team environment.
- Ability to handle multiple tasks and take direction from multiple people.
- Ability to gather and synthesize complex information and present it in clear, engaging formats.
- Comfort level conducting phone and in-person interviews.
- Strong research skills.
- Facility with or willingness to learn Google Applications, Microsoft Excel, and Survey Gizmo.
- Ability to work occasional weekends for family program data collection.
- Collect data from internal (MHS departments) and external (other cultural organizations) regarding programs (products) targeted at the family market.
- Create and implement audience surveys at selected family programs (requires occasional weekend work).
- Organize and analyze data and make recommendations.
- Conduct general research on target market segments and sub-segments.
- Conduct general research on market competition.
- Participate in business and marketing planning team meetings.
- Prepare clear, engaging reports that communicate various aspects of business and marketing strategy.
Knowledge intern is expected to gain:
- Increased awareness of the operations of a large public institution and the diverse functions of museum education.
- Experience in business and marketing planning.
- Experience working and collaborating in a professional setting.
- Experience in developing professional reports and presentations using a variety of tools.
- Improved research, analysis and communication skills
- Intern will have a completed business and marketing plan to include in his/her portfolio.
To apply, please visit the Internship Program Application Process page.