Market Research Intern

Title: Family Audience Market Research Intern  

Department:  Museum Education and Lifelong Learning

Supervisor:  Director, Museum Education and Lifelong Learning

Hours:  Flexible schedule, 10 – 16 hours per week. Includes some weekend work, but most hours will be scheduled between 8:30 – 5, Monday – Friday.

Timeframe:  Spring, 2014 (January – May)

Status:  Unpaid. (A limited number of stipends are available to students from communities of color who are underrepresented in the Society).

Location: Minnesota History Center

Project Summary: The Museum Education and Lifelong Learning Department connects diverse audiences with history through a variety of engaging learning experiences and public programs at the Minnesota History Center and throughout the state.  This position will assist department staff in developing a business and marketing plan for programs that serve family audiences. Work will include collecting and analyzing data on current MHS programs identified as serving the family audience; developing a profile of target market segments and sub-segments; surveying market competition; recommending areas for MHS product differentiation; and assisting in the development of a marketing strategy. The candidate will be part of team of energetic museum educators, program specialists and managers who are themselves developing new skills in business and marketing planning.

Ideal degrees:   Marketing, business, sales, education; consideration will be given to applicants in related fields.

Student Qualifications: 

  • Excellent organization skills.
  • Strong written and oral communication skills.
  • Ability to work independently and in a team environment.
  • Ability to handle multiple tasks and take direction from multiple people.
  • Ability to gather and synthesize complex information and present it in clear, engaging formats.
  • Comfort level conducting phone and in-person interviews.
  • Strong research skills.
  • Facility with or willingness to learn Google Applications, Microsoft Excel, and Survey Gizmo.
  • Ability to work occasional weekends for family program data collection.

Student Responsibilities:

  • Collect data from internal (MHS departments) and external (other cultural organizations) regarding programs (products) targeted at the family market.
  • Create and implement audience surveys at selected family programs (requires occasional weekend work).
  • Organize and analyze data and make recommendations.
  • Conduct general research on target market segments and sub-segments.
  • Conduct general research on market competition.
  • Participate in business and marketing planning team meetings.
  • Prepare clear, engaging reports that communicate various aspects of business and marketing strategy.

Knowledge intern is expected to gain:

  •  Increased awareness of the operations of a large public institution and the diverse functions of museum education.
  • Experience in business and marketing planning.
  • Experience working and collaborating in a professional setting.
  • Experience in developing professional reports and presentations using a variety of tools.
  • Improved research, analysis and communication skills
  •  Intern will have a completed business and marketing plan to include in his/her portfolio.

To apply, please visit the Internship Program Application Process page.