Title: Public Relations Intern
Department: Marketing and Communications
Supervisor: Public Relations Manager
Hours: Flexible, approximately 10-20 hours per week. Hours as arranged, Monday through Friday, between 8:30 a.m. and 5 p.m.
Timeframe: Summer 2013 (June-August)
Status: Unpaid. (A limited number of stipends are available to students from communities of color who are underrepresented in the Society).
Location: Minnesota History Center, Saint Paul, MN
Ideal degrees: Undergraduate junior or senior. Coursework or interest in public relations, marketing/advertising or equivalent preferred; coursework or interest in history is recommended.
Student Qualifications: Graduate students or undergraduate seniors and juniors are encouraged to apply. Excellent written, verbal, proof-reading and organizational skills required. Familiarity with AP writing style required. Microsoft Office proficiency required, Mac OS experience also helpful. Experience using Adobe Photoshop preferred. Familiarity with social networking and mobile content delivery tools preferred. Undergraduate junior or senior.
- Writing news releases, pitching news stories and responding to reporter inquiries
- Developing and maintaining media contacts, managing the online media contacts database
- Posting events: to include entering/updating events and proofing/editing content for both internal and external web pages
- Social media: to work with the social media manager to develop Wikipedia pages, Flickr photo contests and/or galleries and update the Society’s Facebook, YouTube and Twitter accounts. This may include attending, documenting and sharing content from Society programs, exhibits and events
- Monitor news clippings database to evaluate media coverage and set future coverage goals
- Attend department meetings to assist in project planning and help with effective communication of project goals
- Perform various other duties and responsibilities as required and assigned
Knowledge intern is expected to gain:
- Experience pitching stories, engaging with fans on Facebook, and writing and editing press releases
- Understanding of the Marketing-Communications department goals, strategies, and overall function
- Improved communication and writing skills
- Understanding of public relations and experience working with the press
- Samples of work to include in student portfolio
For more information or to apply, please visit the Internship Program Application Process page. Applications for this position close on April 14, 2013.