Toys Exhibit Shatters Attendance Records, Hours Extended

For immediate release

Release dated: 
September 25, 2014
Media contacts: 

Jessica Kohen, Marketing and Communications, 651-259-3148,
Laura Weber, Marketing and Communictions, 651-259-3039,
Megan Lawson, Marketing and Communications, 651-259-3141,

Toys Exhibit Shatters Attendance Records, Hours Extended

Large crowds expected to continue as 'Toys of the '50s, '60s and '70s' enters its final run, closing Jan. 4, 2015

The History Center saw record attendance in July and August this year, driven by the popularity of the exhibit "Toys of the '50s, '60s and '70s." Because visitation is expected to remain high over the holidays, the History Center has extended hours to accommodate the crowds for the final days of the exhibit.

"Toys of the '50s, '60s and '70s" closes on Sunday, Jan. 4, 2015. The History Center is regularly open on the Monday between Christmas and New Year's Day, but this year the building will be open on New Year's Day, Thursday, Jan. 1 as well as extended hours on Jan. 1, 2, 3 and 4. Extended hours are listed below:

Mon., Dec. 29


Tues., Dec. 30


Wed., Dec. 31


Thurs., Jan. 1


Fri., Jan. 2


Sat., Jan. 3


Sun., Jan. 4


The History Center saw 17,641 people come through the doors in July, breaking a previous record set in 2009 when visitors flocked to see the "Minnesota's Greatest Generation" exhibit. In August, 17,233 visitors came through the doors, beating the record set last August by 29%.

"The enthusiastic public response to Toys of the '50s, '60s and '70s shows how childhood memories reverberate through recent history," said Dan Spock, Director of the Minnesota History Center. "This time period deserves to be called the Golden Age of Toys. We're seeing older visitors not only remembering the past through these playthings, but also expressing a strong desire to share those memories with family and friends. Younger visitors can easily appreciate the toys through play. The exhibit is a hit with visitors of all ages!"

About the Minnesota History Center

The Minnesota History Center is located at 345 Kellogg Blvd. W. in St. Paul. Regular museum hours are 10 a.m. to 8 p.m. Tuesdays (admission is free on Tuesdays from 5 to 8 p.m.), 10 a.m. to 5 p.m. Wednesdays through Saturdays, and noon to 5 p.m. Sundays. Auxiliary aids and services are available with advance notice. For more information, call 651-259-3000 or 1-800-657-3773.

The Society’s calendar of events is posted online at The website also has information about all of the Society’s programs, museums and historic sites.

The Minnesota Historical Society is a non-profit educational and cultural institution established in 1849. The Society collects, preserves and tells the story of Minnesota’s past through museum exhibits, libraries and collections, historic sites, educational programs and book publishing. Using the power of history to transform lives, the Society preserves our past, shares our state’s stories and connects people with history.

The Minnesota Historical Society is supported in part by its Premier Partners: Xcel Energy and Explore Minnesota Tourism.