Black Friday a Smashing Success at the Minnesota History Center

For immediate release

Release dated: 
November 23, 2012
Media contacts: 

Jessica Kohen
Marketing and Communications

Megan Lawson
Marketing and Communications

Julianna Olsen
Minnesota Historical Society

Black Friday a Smashing Success at the Minnesota History Center

B-roll of Packed Event and Opening of "Then Now Wow" exhibit available

More than 1700 early birds enjoyed great Black Friday deals, discounts and doorbusters at the Minnesota History Center Friday.  The History Center opened at 6 a.m. with free gifts, donuts and coffee, memberships and more--plus free admission from 6-9 a.m. to the opening of "Then Now Wow," the largest Minnesota history exhibit ever. 

Visit for details on the History Center's Black Friday family specials.  See below for details on b-roll.

"This is the first time we've done a Black Friday event and it was an enormous success," said Lory Sutton, Chief Marketing Officer for the Minnesota Historical Society.  "This morning's turnout far exceeded our expectations, proving that Minnesotans of all ages love deals and they love history."

People started lining up at the History Center at about 4 a.m.  Doors opened at 6 a.m. and by 6:30 a.m., more than 600 early birds were already inside the museum enjoying the bargains, festivities and the opening of "Then Now Wow."  By 9 a.m., there were 1700 visitors.

People who missed the Black Friday event are encouraged to attend special "Then Now Wow" Family Day events running today (Friday, Nov. 23) and tomorrow (Sat., Nov. 24) from noon to 4 p.m. 

About "Then Now Wow"
"Then Now Wow" is 14,000 square feet of Minnesota history that kids of all ages can touch, climb on and experience.  Visitors can step inside a prairie sod house; board a Twin Cities streetcar; don a headlamp to venture underground in an Iron Range mine; hitch a ride on a boxcar; sit in a modern tipi; and encounter artifacts and images unique to Minnesota’s diverse people and historic events.  Visit for more information.

Black Friday and "Then Now Wow" B-roll available

Please visit  for B-roll of Black Friday hoopla at the Minnesota History Center and the opening of the "Then Now Wow" exhibit.

B-roll shot list:
00:00 Paul Bunyan and Babe the Blue Ox inflatable on the Minnesota History Center lawn
00:05 Early birds arriving at the History Center
00:10 Early birds inside History Center lobby waiting for museum doors to open
00:19 Doors opening at 6 a.m.
00:28 Visitors getting their gift bags and donuts and coffee
00:34 Live music from the "Petticoat Rustlers"
00:42 Visitors getting coffee, eating and drinking
00:52 Mom and child enjoying live music
00:57 More live music and dancing from the Petticoat Rustlers
01:02 Then Now Wow sign
01:06 Inside the Then Now Wow exhibit, Twin Cities street car
01:09 People inside the street car
01:21 Kids on the interactive plow
01:31 Dakota tipi
01:46 Performance artist Bobby Wilson's multimedia show inside the tipi
01:50 Forest section of the exhibit
01:55 Giant canoe and fur trade section of the exhibit
02:11 Visitors inside iron ore mine drilling and exploding ore

“Then Now Wow,” is made possible by the Legacy Amendment through the vote of Minnesotans on Nov. 4, 2008. Major support provided by the 3M Foundation, the Fred C. and Katherine B. Andersen Foundation, and the Katherine B. Andersen Fund of The Saint Paul Foundation. Additional support from the BNSF Foundation, Rosemary & David Good Family Foundation, Grotto Foundation, Hardenbergh Foundation, Minnesota Corn Growers Association, Minnesota Soybean Research and Promotion Council and the Carl and Verna Schmidt Foundation.

Legacy logo

The Minnesota History Center is located at 345 Kellogg Blvd. W. in St. Paul. Museum hours are 10 a.m. to 8 p.m. Tuesdays (admission is free on Tuesdays from 5 to 8 p.m.), 10 a.m. to 5 p.m. Wednesdays through Saturdays, and noon to 5 p.m. Sundays. Auxiliary aids and services are available with advance notice. For more information, call 651-259-3000 or 1-800-657-3773.

The Society’s calendar of events is posted online at The website also has information about all of the Society’s programs, museums and historic sites.

The Minnesota Historical Society is a non-profit educational and cultural institution established in 1849. The Society collects, preserves and tells the story of Minnesota’s past through museum exhibits, libraries and collections, historic sites, educational programs and book publishing. Using the power of history to transform lives, the Society preserves our past, shares our state’s stories and connects people with history.

The Minnesota Historical Society is supported in part by its Premier Partners: Xcel Energy and Explore Minnesota Tourism.