125 million explosions in each grain of
wheat and rice make Puffed Grains vir-
tually as nourishing as hot cooked cereals

Grains of wheat and rice, as completely
digestible, as nourishing as though they
had been cooked for hours...yet crisp......
flaky...alluringly crunchy!
This is what the discovery of "food shot
from guns" brings to your breakfast table.
Professor A.P. Anderson, their inventor, knew
that wheat and rice grains contain millions
of tiny food cells. He knew that even
prolonged overcooking sometimes
fails to open all these cells. Hence
these finest of cereal grains are often
not completely digestible.

Discovers way to explode
food cells.

So he seals the grains in huge guns.
Revolves them for hours in fiery
ovens. When the guns are fired, 125 million
explosions occur in each grain. Every food cell
is broken open. The grains become more
perfectly cooked than hot cooked cereals. And
virtually as nourishing.
These 125 million explosions not only make
wheat and rice more assimilable. They are made
flaky, crunchy, flavory...utterly delicious. All
their natural nut-sweet flavor is de-
veloped. When the guns pour forth
their shower of Puffed Grains it
smells like an old-time kitchen on
baking day. It smells so good you
can hardly wait to lift a handful
of these grains to your mouth. No
wonder Quaker Puffed Wheat and
Puffed Rice have been found to be
the children's favorite cereal!

Puffed Rice is a creamy rich dainty. It digests
readily. Turns to energy in a hurry. Puffed
Wheat is made of whole wheat. It offers rich
minerals. Plus 25% bran. The Quaker Oats
Company.