Red Wing: Puffed Wheat

Source Document 2   Type Photograph and concession list   Year 1904   Source Photo courtesy of Jean Chesley, Red Wing, MN   Size 156K The American Cereal Company operated a concession stand introducing puffed rice at the Universal Exposition of 1904 in St. Louis.

Gross Receipts and Exposition Revenue: The gross receipts of the several concessions and the net collections realized from them by the Exposition Company as shown by the books of the auditor, to October 31, 1905, were as follows: No. Concessionaire Known as Gross Reciepts Net Collections 42 Administration Restaurant Co. Restaurant $17,413.85 $ 1,769.51 42 Administration Restaurant Co. Restaurant 142,035.15 31,245.91 7 Asiatic Exposition Co. Mysterious Asia 162,995.30 3,326.90 582 Amsterdam Silver Co. Jewelry and Novelties ............. 200.00 37 Aloe Instrument Co., A.S. Optical Salesrooms ............. 45,000.00 54 Art Metal Works Art Metal Souvenirs 4,314.05 1.683.74 583 Amsterdam Leather Co. Leather Goods ............. 200.00 84 Akoun, Ferndinand Temple of Mirth 39,232.15 16,863.68 85 Anthracite Mining Exhibit Co. Restaurant 19,308.18 158.46 86 Anthracite Mining Exhibit Co. Coal Breaker 11,960.55 69.88 592 American Cereal Co. Rice Puffs 8,723.65 2,226.41  Minnesota Historical Society· 345 Kellogg Blvd. West, St. Paul, MN 55102-1906· 651.296.6126  Copyright © 1999