Pottery

Title: Minnesota Stoneware Company Advertisement
Type: Advertisement
Date: no date
Source: Minnesota Historical Society

Description: The Minnesota Stoneware Company published ads in magazines to promote its products.
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Activities:

1. According to this advertisement, what factors make this company's stoneware "superior"?
   
   
   
   
   Answer: The ad suggests that using the"latest machinery and methods,"combined with the Red Wing clay itself, make its stoneware superior in quality.
2. Since the ad mentions shipping stoneware by the carload, to whom do you think this ad might be directed?
   
   
   
   
   Answer: Most individual buyers would not purchase a carload of stoneware pots, so it is likely that this ad appeared in a magazine for store owners. It could also suggest that this product was popular enough that buyers wanted to purchase large amounts of it.
3. What is the purpose of the Perfection Filter that is advertised in the upper right-hand column of the ad?
   
   
   
   
   Answer: This device was designed to keep drinking water fresh and clean. It was one of many products created with Red Wing clay.
4. How were buyers charged for the pots they purchased?
   
   
   
   
   Answer: Some of the pots were sold with one price per gallon (the number of gallons the pot would hold), and some were sold by the 100s or by the dozen and priced accordingly.