Taglines create connections

Minnesota Local History Blog.

Minnesota Local History Blog.

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The Minnesota Historical Society’s Local History Services helps Minnesotans preserve and share their history. This blog is a resource of best practices on the wide variety of museum, preservation, conservation, funding, and non-profit management topics. We’re here to help.

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Taglines create connections

By: grabitsdm | January 28, 2010
Nancy Schwartz of Getting Attention!, which helps nonprofits with marketing issues, published the 2009 Getting Attention Nonprofit Tagline Report. Although local history is not segmented by itself, it is included in the Arts & Culture heading where only 58% of organizations use a tagline and 61% of those taglines are ineffective.

The winner of the best tagline in for Arts & Culture was the Montana Historical Society with "Big Sky. Big Land. Big History."

Other examples of history organization taglines can be found beginning on page 37 of the report: Stevens County Historical Society in Morris represented Minnesota's local history community on this list.

Do you use a tagline for your history organization? Why or why not? How effective do you think your tagline is? Of the many local historical organizations in Minnesota, which do you think have compelling taglines?