Dollars from Social Media

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Dollars from Social Media

By: grabitsdm | Information Technology | August 26, 2009
The August 17 issue of The Daily Tell documents the efforts of a mid-size nonprofit with four employees in the Washington DC area in fundraising through a method dubbed "crowdsourcing." The nonprofit, Critical Exposure, used Social Media applications to raise $15,669 from 614 people. Through Social Media, Critical Exposure targeted a large, undefined group rather than the usual practice of fundraising from members or close contacts primarily.

Will stories like this encourage small history nonprofits to neglect their constituents and seek "white knight" support from others? What might be the proper role for Social Media in a fundraising campaign? Are there any examples of a historical organization using Social Media to fundraise?